LeBron James: 10-Step Program To Rebuilding His Image After Successful Nike Ad

November 4th, 2010 by Eric Felkey Leave a reply »
After a summer where he was ostracized and became a pariah in his home state, the start of the NBA season on Oct. 26 couldn't have come soon enough for LeBron James.

The aftermath of "The Decision" may not be soon forgotten in Cleveland, but the rest of the country (and the world) would slowly let the negative aftermath of that fateful July night seep out of the back of their minds as they got nightly glimpses of James' greatness on the court. Each triple-double, each rim-rattling dunk, each incredible no-look pass would allow casual observers of the sport to forgive—after all, he only made one mistake.

The unveiling of his new 90-second Nike ad certainly didn't hurt either.

A wonderfully crafted spot that is more of a rebuttal to James' critics than it is an actual commercial for Nike products, LeBron took a huge first step in reinserting himself back in our lives...in a positive way, instead of how we interpreted him this offseason.

There's only one thing that stood out as a bit odd: James asked, "should I accept my role...as a villain?"

Even though it's obviously a hypothetical and rhetorical question, h ...

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