This is what the NBA is built on.
From “Russell vs. Wilt," to “Magic vs. Bird,” to “Kobe vs. LeBron”…rivalries are the foundation of the league.
They’re how David Stern markets his product and, fortuitously for the commissioner, no league produces rivalries like the NBA.
Perhaps it’s the rules of the game – everyone shoots and everyone defends – that promote such matchups, or perhaps it’s the propensity to rely on individual an star. Or more likely still, it’s that we can see the emotion on those stars' angry faces, and in that way relate to their struggle.
Of the four major sports, it is the basketballers of whom we speak most personally, and as such, whose rivalries we tend to remember.
Here are the best of the league’s current crop, with no name appearing more than three times so as not to make our list too incestuous.
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Article written by Ryan Braun
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