Kobe Bryant Featured In “Call of Duty: Black Ops” Ad: Why The Backlash?

November 18th, 2010 by Thomas Galicia Leave a reply »
As I'm sure you've seen plenty of times on TV already, Lakers shooting guard and future Hall of Famer Kobe Bryant appears in the newest ad for "Call of Duty: Black Ops."

The game itself has already proven to be one of the biggest hits of the year, selling over 7 million copies world wide within 24 hours of its release on November 7th. Its been widely praised by video game critics and fans alike.

Kobe Bryant happens to be one of the games fans. However, because he's a professional basketball player in an ad where he's shooting an assault weapon, you have a nice set up for an easy high horse column. 

"How could he participate in a commercial that glorifies violence? What was Kobe, a usually intelligent man, thinking? What a poor lapse of judgement!"

That's a generic column about the commercial written by a generic 50-something sportswriter who likely has the video game hiding in his bedroom closet to give to his 12 year old son on Christmas morning.

I thought nothing of the commercial because I know what the message behind it was, and I guess being raised on Mario, Sonic, Mortal Kombat and Madden helped me in doing ...

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