Is Li-Ning the Next Shoe Superpower? Evan Turner Thinks So

August 25th, 2010 by Bradley Chandler Leave a reply »
(Philadelphia, PA)—LeBron James has Nike, John Wall just signed a deal with Reebok, and Sixers rookie Evan Turner has Li-Ning?

That's right, the former Big Ten Player of the Year is the second NBA player to sign with the fastest growing shoe company in China.

The formal announcement was made yesterday by people within Turner's camp. The Sixers rookie will wear shoes already in Li-Ning's roster this season, with a player-specific shoe and clothing line to come next season.

"Adding a supreme young talent like Evan Turner sends a message to the global basketball community that Li-Ning basketball is committed to being a player on the global stage," said Li-Ning basketball director Brian Cupps.

Li-Ning has formerly represented players like Shaquille O'Neal as well as current Chinese players Yi Jianlian and Sun Yue. Baron Davis of the Clippers is currently on Li-Ning's roster of players with his own player-specific shoes.

The Chinese apparel company has been available in the U.S. for the past five years, mostly in the fashion sneaker industry. Li-Ning has built its reputation as the leading provider for int ...

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