In the LeBron James Sweepstakes, the Cavs’ China Ties May Trump New York

December 16th, 2009 by Tom Delamater Leave a reply »
Cleveland fans felt a renewed sense of optimism this week after the Cavaliers moved to solidify their ties to China and its ever-expanding NBA fanbase.

Two separate deals were announced that pave the way for increased exposure for the Cavs, who are already a fan favorite in the most populous nation on earth.

On Monday, the team announced a marketing partnership with the Tsingtao Brewery Company, whose signature beer will be featured at Quicken Loans Arena. The Cavaliers also announced that a deal has been reached to sell a minority stake in the team to influential Chinese businessman and philanthropist Albert Hung.

In addition to providing an infusion of revenue for the franchise, the agreements cater to the personal business goals of the team’s superstar and free-agent-to-be, LeBron James.

James has been open about his desire to achieve business success in China. It’s in keeping with his goal of becoming the world’s first billionaire athlete—now a greater possibility following the bizarre and unexpected fall from grace of Tiger Woods.

The deals announced this week solidify the Cavaliers’ popularity in China, whe ...

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