Much is made about what players wear in today's NBA, whether it be what they're wearing at the podium during postgame press conferences in the playoffs, or just what they wear to the stadium. It's a society of "swag" that seems to have taken over the league.
Compared to the other three major sports in the country, the NBA is in a league of its own when it comes to people caring about what players do and look like when they're not on the court.
Football players are generally caked in layers of protective equipment, so even having a recognizable face in the NFL is rare.
Every once in a while there will be a player, generally a quarterback, who transcends the usual statistical game-to-game analysis and becomes a part of pop culture.
Tom Brady has lived in that spotlight for some years now, but the go-to example of a "pop star" football player is Joe Namath.
Baseball is even rarer. Sure you'll get people talking about Alex Rodriguez or Derek Jeter getting looks out on the town, but that's more of the cult of personality surrounding the New York Yankees' most recognizable players, as opposed to th ...
Read Full Article at Bleacher Report - NBA
Article written by Jesse Dorsey
How NBA Players Became Obsessed with ‘Swag’
June 11th, 2013 by Jesse Dorsey Leave a reply »
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