LeBron James is the king of basketball these days—and, boy, is it ever good to be the King.
He's led the Miami Heat to the last two NBA championships, won four of five league MVPs and played an integral part in Team USA's run to Olympic gold in 2008 in Beijing and 2012 in London.
Success of this sort in the sports world breeds popularity, especially in this day and age of expansive television coverage and exploding social media. If you win as often and perform as brilliantly as LeBron does in a game as prominent around the planet as basketball, you're bound to reap the rewards as a popular figure.
But, as dominant as James is in his arena of choice, is he the most popular of all athletes?
That depends on how—and against whom—you measure it.
(Note: All statistics noted herein are accurate as of July 19.)
King of the Court
Within the world of hoops, James' fiercest competition comes from (surprise, surprise) Kobe Bryant and Michael Jordan. Coincidentally (or not), Jordan was the player of the 1990s, Bryant was arguably ...
Read Full Article at Bleacher Report - NBA
Article written by Josh Martin
Has LeBron James Become the Most Popular Athlete in the World?
July 23rd, 2013 by Josh Martin Leave a reply »
Advertisement