Golden State Releases ‘Strength of a Warrior’ Hype Video for Home Opener

November 1st, 2014 by Tyler Brooke Leave a reply »

The Golden State Warriors kick off their home schedule Saturday night against the Los Angeles Lakers, where they'll be playing this video to get their fans ready for battle.

The team released this "Strength of a Warrior" hype video on YouTube before Saturday's game, showing all of Oracle Arena being charged up.  The video will be played before the game begins and just before the Warriors players are introduced.

Kenny Lauer, vice president of marketing and digital for the Warriors, told Bleacher Report what the team's plans were for the video.

The goal of our opening video is always to treat our fans to a cinematic experience, but this year we wanted to bring the Warriors spirit to life in the arena through the blending of subtle real life moments with an animated fantasy of battle - Electrifying energy, beautiful bright colors, high contrast graphics and visual metaphors that marry the battle, competition, and fantasy art.


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