By Not Chasing Wins, the Brooklyn Nets Will Be Winners

October 27th, 2016 by Dan Favale Leave a reply »

BROOKLYN, N.Y. — There's something different about these Brooklyn Nets.

The faces, obviously. They have a new head coach, their sixth since 2012, in Kenny Atkinson. General manager Sean Marks is barely a half-year into his tenure. Just five of Brooklyn's players—Bojan Bogdanovic, Rondae Hollis-Jefferson, Sean Kilpatrick, Brook Lopez and Chris McCullough—were on the roster last season.

Only two—Bogdanovic and Lopez—played for the team in 2014-15.

But this difference cannot be measured by roster and front-office turnover. It's more radical than that—visible, but also instinctual. You step into their swanky new practice facility and feel it. You watch Brooklyn players and coaches interact and sense it. 

The culture is changing.

It has changed.

For the first time in a long time, the Nets aren't chasing wins and impractical playoff success. They are rebuilding, immediately and wholly—a thorough reset that emphasizes so much more than basketball.

Marks is at the heart of this shift. He arrived with eyes on the bigger picture and s ...

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