On June 30, 2010, I happened to be sitting in a friend’s house at 11:59 p.m. The greatest free agency period in sports history was about to begin. We turned on ESPN to get the first look at the madness when I told my friend that an idea had just popped into my head.
A commercial would come up at 12:01 a.m. on July 1, a black background with LeBron James' face taking up most of the screen with a grayish tint. The dialogue would go something like this:
“Hi, I’m LeBron James, and the team I will be playing for next year is…”
Screen goes black. Everyone watching begins to wonder whether their power shut off. Is David James directing this? Did I sit on the remote and shut the TV off?
The Nike “swoosh” appears. “Become Legendary ” underneath.
“Damn,” my friend says. “That’s good advertising. Send it to Nike. Who knows, maybe they’ll use it.”
I go on to say how I was just kidding, a ...
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Article written by Mike Keisman