Are We Still Witnesses? The LeBron James Saga Comes to an End

July 13th, 2010 by Mike Keisman Leave a reply »

On June 30, 2010, I happened to be sitting in a friend’s house at 11:59 p.m. The greatest free agency period in sports history was about to begin. We turned on ESPN to get the first look at the madness when I told my friend that an idea had just popped into my head.

A commercial would come up at 12:01 a.m. on July 1, a black background with LeBron James' face taking up most of the screen with a grayish tint. The dialogue would go something like this:

“Hi, I’m LeBron James, and the team I will be playing for next year is…”

Screen goes black. Everyone watching begins to wonder whether their power shut off. Is David James directing this? Did I sit on the remote and shut the TV off?

The Nike “swoosh” appears. “Become Legendary ” underneath.

“Damn,” my friend says. “That’s good advertising. Send it to Nike. Who knows, maybe they’ll use it.”

I go on to say how I was just kidding, a ...

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