“All I Gotta Do Is Focus”: DJ Steve Porter, the Man Behind the NBA Playoffs Ads

May 14th, 2010 by Matt Petersen Leave a reply »
DJ Steve Porter insists he's "just like anybody else."

That's humble stuff coming from a guy whose shoes "anybody else" would love to be in.

Porter is the man responsible for KG's "All-I-gotta-do-is-FOCUS" and commentator Mike Breen sounding like a cutting-edge hip-hop star. He's the guy who makes up for "This ain't a sandwich. It's a tortada."

He's the genius behind the NBA Amazing commercials that are definitely more interesting than the Most Interesting Man in the World.

"Really, in the 30 seconds we've got, I'm just trying to make sure there's something people can latch onto as it's going along," Porter said. "You only have 30 seconds, which is really the trick."

If that's a trick, call the guy a magician.

Despite repeated airtime during the playoffs, viewers can't get enough of his beat-based, quote-lyric commercials (see the million or so hits on the dozen variations of each commercial on YouTube ).

For Porter, a long-time Celtics fan, sports beckoned as a natural resource for his video/audio mixing abilities, which he'd already demonstrated by making an infomercial into an internet hit .

Read Full Article at Bleacher Report - NBA
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