Air Jordans XX8 Show a Desperate Attempt at Innovation from Brand

December 4th, 2012 by Tyler Conway Leave a reply »
There are a lot of adjectives you could use to describe Nike's unveiling of the Air Jordan XX8 shoe. The Jordan brand would like you to use words like innovative, original and stealthy. More than anything, though, the Jordan XX8 shoes are desperate. 

If you're not familiar by now, the Jordan brand introduced the world to the sneaker on Dec. 3 before a crowd of about 100 people (per ESPN's Darren Rovell). For a good look at the Jordan XX8s, here are a few choice pictures courtesy of ESPN's Darren Rovell:


The Jordan XX8 will be a very polarizing shoe. Shakes up the brand that has played it relatively safe…

— darren rovell (@darrenrovell) December 3, 2012  


The inside of the Jordan XX8 is definitely unique…

— darren rovell (@darrenrovell) December 3, 2012  

In the seconds, minutes and hours since the shoe's reveal, the reaction has been polarizing, to put it nicely. 

The design was lovingly called "not a rain shoe" by Yahoo!'s Ball Don't Lie blog, "hideous" by USA ...

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