A Maverick Deal: Mark Cuban Gets What He Wanted

February 18th, 2010 by Robert Kleeman Leave a reply »
Mark Cuban stood at center court—his Metroplex-sized grin reaching the rafters of Cowboys Stadium—and read the record-breaking number that completed his All-Star fantasy.

There, at Jerry Jones' $1.15 billion hippodrome, 108,713 had congregated to watch the world's best athletes on mega high-definition TV screens that dwarfed the court and the exhibition played on it. The largest crowd ever to watch a basketball game witnessed a spectacle—the kind of fireworks only Jones and Cuban could create together.

Shakira delivered the first half of the sultry, lavish halftime show, dancing in a steel cage and alongside a drum line. Alicia Keys crooned, "No one can get in the way of how I'm feeling"—and she might as well have dedicated the chorus to the Dallas Mavericks owner.
The slam dunk contest was a dull dud, but the rest of the weekend lived up to the hype.

Cuban doesn't do subtlety.

He did something else during the break that caused a stir.

He exchanged underperforming, hobbled forward Josh Howard—a rotation fixture for much of his tenure as owner—and three others for 29-year-old Caron Butler and Brendan ...

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