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Dirk Nowitzki Most Marketable NBA Player, but He Doesn’t Want to Be a Brand

July 15th, 2011
Fresh off his stunning performance at the ESPYs and even more stunning NBA championship run, Dallas Mavericks forward Dirk Nowitzki is now the most marketable player in the NBA. Yes, more marketable than LeBron James, Kobe Bryant, Dwyane Wade, Carmelo Anthony  and all those other self-promoters who double as NBA ...