The Philadelphia 76ers became the first major North American professional sports team to have sponsored jerseys Monday, announcing a partnership with secondary-market ticket provider StubHub. Major League Soccer and the WNBA are among other professional sports leagues in the U.S. that already have jersey sponsorships.
Sixers CEO Scott O'Neil spoke about the partnership in a press release:
This marks another groundbreaking first for the Philadelphia 76ers and StubHub. Our brands are now inextricably linked as we create lifelong memories for our fans in Philadelphia and around the world. Our partnership with StubHub continues to generate progressive and forward-thinking platforms created to improve the fan experience and advance our industry. The essence of our relationship with StubHub is our shared culture and ambition to innovate, which drives us to reimagine traditional partnership activation and continually ask, 'what if'?
The change will be implemented for the 2017-18 season. StubHub's logo will occupy a small patch (2.5" x 2.5") on the upper left side of the jersey. As Jeff Zillgitt of USA Today noted ...
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Article written by Tyler Conway
76ers Announce StubHub as 1st Sponsor on NBA Jersey
May 16th, 2016 by Tyler Conway Leave a reply »
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