While already sponsored in the form of a manufacturer's logo, it won't be long before advertisements are placed somewhere many fans probably won’t like: NHL jerseys.
Credited in recent years for the expansion of the business side of hockey, NHL Chief Operating Officer John Collins told Ian Thomas of SportsBusinessDaily.com, in an interview at the NeuLion Sports Media & Technology Conference, that jersey sponsorships are “coming and happening.” That implies the league is looking to move beyond the manufacturer’s branding in terms of advertising on jerseys.
This will undoubtedly upset fans who think that team uniforms should be sacred. They are right in a sense: Hockey would be better if crass commercialism had less sway over the game. The problem is that this particular train hasn’t just left the station; it’s well out of sight over the horizon.
Take third jerseys, for example. According to NHLUniforms.com, 18 of the NHL’s 30 teams currently have a third jersey that they wear occasionally during the season. If we expand the sc ...
Read Full Article at Bleacher Report - NHL
Article written by Jonathan Willis
NHL Jerseys Haven’t Been Sacred for a Long Time; Ads Are the Next Logical Step
November 6th, 2014 by Jonathan Willis Leave a reply »
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