Starting in the 2014-15 season, the Charlotte Bobcats will once again become the Charlotte Hornets. On Dec. 21, the organization released the official Hornets logo:
Mike Persinger of the Charlotte Observer also provided a look at the secondary logo:
The design retains the colors from 2002, the last year the Hornets played in Charlotte, while also featuring the mascot "Hugo." According to the team's official press release, this was a big part of the decision. Bobcats sports and entertainment president and COO Fred Whitfield stated:
The logos are the foundation of an organization’s brand identity, and our goal was to design logos that would have awareness, be relevant and resonate with our fans. We developed a logo that physically depicted the characteristics and DNA of the type of team we want on the court, as well as those of hornets and the city of Charlotte.
We recognize the heritage behind the original logo and our goal was to connect to the past but also include elements of an evolution. With that in mind, we are thrilled to be able to bring Hugo back as our mascot. We ...
Read Full Article at Bleacher Report - NBA
Article written by Rob Goldberg
Charlotte Hornets Unveil New Logo for 2014-15 Season
December 21st, 2013 by Rob Goldberg Leave a reply »
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