For those critics who contend the now Arizona Coyotes have little future in the desert, those comments were addressed on Wednesday afternoon.
In moving forward with a nine-year agreement with the Gila River Casinos for naming rights to the Coyotes home rink, the message sent is that the franchise is not only here for a considerable period of time but have interests and partners to support their long-term goals.
President and CEO Anthony LeBlanc, in a Wednesday afternoon conference call with reporters, said the agreement announcing the name change represents "the most significant deal" for the franchise since IceArizona acquired the team from the NHL last August.
While the financial terms were not disclosed, revenue generated for the Coyotes would likely be higher than the previous contract with jobing.com, current naming rights holder of the arena. That deal, signed in 2007, was worth a reported $30 million over the life of the 10-year agreement, according to The Phoenix Business Journal.
Though the contract with jobing.com can legally be terminated, IceArizona is now in a position to move forward.
"When we bought the team from the NHL, we had th ...
Read Full Article at Bleacher Report - NHL
Article written by Mark Brown
With New Naming Rights to Their Arena, Arizona Coyotes Make Economic Statement
August 13th, 2014 by Mark Brown Leave a reply »
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