Jonathan Toews is in the mix for Western Conference All-Star honors, meaning the Chicago Blackhawks must, by the very nature of the beast, promote his candidacy to the masses.
Teams usually go about these public relations stunts in a typical, cheesy and pandering fashion. The Blackhawks did just that, and the weird part is, it worked.
Chicago released a 1980s-tinged, technicolor promo Friday asking fans to include the “Canadian dream” on their All-Star ballots. The product is a very dumb but highly entertaining bit involving gratuitous spandex and Toews frowns.
There were also Toews frowns.
Patrick Kane and a few more of Toews' Blackhawks teammates arrive toward to end of the video and endeavor in a number of non-athletic moves you will never fully scour from your mind’s eye.
Last of all, the video ends with Kane winking while riding an elliptical. Our social media team has crafted a GIF of this moment that you can and should bookmark for later use.
When the haters just can’t handle your style: elliptical Kane w ...
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Article written by Dan Carson
The Blackhawks Released a Stupid, Spectacular All-Star Promo for Jonathan Toews
December 19th, 2014 by Dan Carson Leave a reply »
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