Adidas will reportedly take over as the NHL's uniform provider starting in the 2017-18 season, having signed a long-term deal with the league, according to Rick Westhead of TSN, who amended the start date from his original report.
Adidas will take over for Reebok, which was paying the league $35 million per season, a source told Westhead, though the new deal is expected to double that figure.
The deal is expected to be formally announced in September, and sources indicated to Westhead that "moving to a new jersey supplier may be a natural transition for the NHL to begin introducing on-jersey advertising."
While such advertising hasn't reached the NFL, NBA or MLB, it is a staple of club soccer around the world and NASCAR, among other sports. League officials have estimated that the NHL might be able to increase revenue by $120 million per year if it allowed advertising on uniforms.
The move is a change of pace for Adidas, at least in terms of its North American presence in the Big Four sports, as the company recently ended its partnership with the NBA. It has a bigger presence in European soccer, however ...
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Article written by Timothy Rapp
Adidas Reportedly Lands NHL Jersey Contract Starting with 2017-18 Season
August 17th, 2015 by Timothy Rapp Leave a reply »
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