The Golden State Warriors are reportedly seeking at least $15 million per year for the rights to sponsor their jerseys, beginning with the 2017-18 season.
Darren Rovell of ESPN.com reported Friday the Warriors, who recently added Kevin Durant to an already star-studded roster, are asking up to $20 million for the new ad space. He also noted it's reportedly the highest amount being sought by any team.
The NBA announced in April that its board of governors approved a three-year pilot program to test sponsorship patches on jerseys starting with the 2017-18 season. The logo (2.5 inches by 2.5 inches) will be placed in the upper left corner on the front of uniforms.
NBA Commissioner Adam Silver released a statement as part of the announcement explaining the marquee ad space, a rarity for mainstream sports in the United States, but common internationally:
Jersey sponsorships provide deeper engagement with partners looking to build a unique association with our teams and the additional investment will help grow the game in exciting new ways. We're always thinking about innovative ways the NBA can remain competitive i ...
Read Full Article at Bleacher Report - NBA
Article written by Tim Daniels
Warriors Reportedly Asking $15-20 Million Per Year for Jersey Sponsorship
July 15th, 2016 by Tim Daniels Leave a reply »
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