NBA fans will have until the 2013-2014 season to buy good, old-fashioned NBA jerseys. After that? We’ll have to decide if wearing a jersey is worth turning into a walking billboard for the highest bidder.
A report by the Associated Press says the NBA will likely start selling ad spaces on both their player and retail jerseys as of next year. Commissioner David Stern said the move might bring in as much as $100 million for the league.
It’s hard to turn down those big bucks, but it could be a mistake if fans kill the jersey revenue by refusing to buy these new ad-bearing uniforms.
According to Scott Howard-Cooper from NBA.com, current ads will be 2.5 by 2.5 inches and will be lined up just above the heart on the jerseys. This means they’ll be right over the team or city name. It makes complete sense that advertisers would want their product in prime territory, but this spot is easily the most annoying. It’ll look like part of the actual name… Here come your State Farm Knicks!
Here is a quote from Deputy Commissioner Adam Silver, as quoted by the Associated Press.
"The view is, that ...
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Article written by Bryant West
NBA’s Decision to Advertise on Jerseys Will Drive Fans Away from Buying New Gear
July 31st, 2012 by Bryant West Leave a reply »
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